Description

Ethos is a Greek word that comes from Aristotle’s theory of rhetoric. In this theory, ethos is one of 3 primary modes of appeal. It has been loosely interpreted as character, as in the character of someone/something, which is usually in the context of a manifestation of virtues. Society defines which virtues are most valued, and in this way ethos also infers a public collectivity in which there are certain shared values. In Classical Greece these were justice, courage, wisdom, etc.